My New Collection with Framebridge Helps You Turn Memories Into Art
Peek behind the curtain of our eclectic new gallery wall collection
Art and home are inextricably linked in my world. When I start a project, I make sure that the people who live there are present and alive in the design, and art is perhaps the most important channel through which that happens. Art doesn’t need a storied provenance or astronomical value. It doesn’t even need to technically be “art.” I framed a letter my daughter wrote to the tooth fairy because I loved the colors (and the memory). Walls are never just a background—they’re a canvas for meaning and story. Family photos, children’s drawings, vintage finds, the recipe card in your grandmother’s handwriting…all of it deserves to be honored. That’s the philosophy that inspired my new collaboration with Framebridge, now in stores nationwide and at framebridge.com.
This collection of six gallery wall concepts grew out of my own practice, where we’re constantly weaving art, photography, and mementos into the fabric of a space. I wanted to create designs that felt curated yet deeply personal, with moldings and mats that elevate the everyday without being super obvious. I knew that creating galleries that were interesting in and of themselves would make an artful home accessible to anyone, regardless of budget. Here’s how we got there.
The Beginning
This collaboration is personal, as most wonderful things are. Susan Tynan, Framebridge’s founder, is a dear friend (I had the joy of designing her home in 2020), and she and her team gave me the freedom to take risks. They paired their technical expertise with my obsession for details, and together we created a collection that pushes beyond traditional gallery walls.
The Approach
The collection is bold, colorful, and timeless. Think glossy frames in saturated primary colors that double as sculptural elements, mats with rich-toned ticking stripes that feel like tailored textiles, and moldings with patinated finishes that bring a sense of history.
What excites me most are the contrasts: old meeting new, refined meeting eccentric, quiet tones set against bold strokes. It’s the same philosophy I bring to interiors—where nuance, tension, and layering transform a room from simply beautiful into something soulful.
The other exciting thing for non-DIYers like me, is that each gallery comes with a template, so you can guarantee you are hanging in the right spot. It is truly a lifesaver!
The Collection
These frames are designed as starting points. My hope is that they encourage people to showcase what matters most—whether it’s a child’s first scribble or a scanned Polaroid from college. They’re not just containers for images; they’re invitations to create your own narrative at home.
And while the galleries are design-forward, they’re not precious. They bring color, texture, and tone into a space in ways that feel both elevated and approachable. It’s proof that you don’t need a blue-chip budget to create a room that feels expressive and alive. Sometimes the frame or mat is the moment, or at least a meaningful part of it.
A Final Thought
For me, this collection is about democratizing a little piece of interior design. It’s a way to bring the layered, storied, soulful feeling we strive for in our projects into more homes. Whether you lean modern or traditional, maximalist or minimalist, there’s room on your wall—and in your life—for a gallery that feels like you.
The Zoë Feldman x Framebridge Collection is available now at Framebridge stores nationwide and online.
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Love these! :-)